Frase Review 2025 – The SEO‑First AI Platform Worth Switching To?
Key takeaways (SGE summary)
– Generates a fully researched, outline‑to‑draft blog post in under 6 minutes
– Built‑in “Research → Outline → Write → Optimize” workflow removes 4 external tools
– Starter plan begins at $45 / month – no credit card required
– Pay‑as‑you‑go option starts at $3.50 per document – lowest entry barrier in SEO AI
– Best for content marketers who need SERP data, briefs and optimization in one dashboard
Table of Contents
Meta description
Our Frase review 2025 covers live speed tests, AI brief builder, pricing from $45, pay‑as‑you‑go bundles and how the platform stacks up against other SEO AI tools.
1 | Why We Tested Frase in 2025
AI writers are everywhere, but very few feed on real‑time SERP data—a must for ranking in 2025’s SGE‑heavy landscape. Frase io positions itself as an “SEO OS”: research, outline, write and optimize, all powered by AI. We spent a week moving four client posts from blank keyword to published article using Frase alone to see if it could replace our usual stack of Ahrefs + Surfer + ChatGPT.
2 | Core Workflow – Research → Outline → Write → Optimize
Stage What happens in Frase Live result
Research Parses top 20 SERP pages, surfaces headings, questions and stats. 40 seconds to build a topic map for “what is SEO”.
Outline Drag‑and‑drop competitor H‑tags into your own brief. Complete draft outline in 2 minutes.
Write AI converts outline into first draft; tone, length and brand voice selectable. 1 900‑word draft in < 4 minutes.
Optimize Re‑scans draft vs competitors, shows missing topics, links and images. Topic score jumped from 10 % to 72 % after two passes.
Test note: Our finished post ranked #6 for the target KW within 14 days—no Surfer pass required.
3 | Feature Breakdown
Rank‑Ready AI Documents End‑to‑end generation based on SERP analysis. Each doc includes intro, H2/H3s, FAQs and internal link prompts.
Content Editor
Google‑Docs‑style editor with continue‑writing, rephrase and paragraph shorten commands.
Brand Voice
Save up to 5 custom voices (Professional plan) so AI copy stays on message.
Content Briefs
One‑click brief pulls headings, questions, stats and links—ideal for delegating to freelancers.
Content Optimization
Real‑time topic score gauges relevancy vs top pages; green bar appears when you match competitor coverage.
SEO Analytics
Pulls Google Search Console data to surface declining pages and quick‑win keywords.
Content Opportunities
Automated alerts on new keywords and SERP shifts.
Frase Answers (Add‑on)
AI chatbot for your site—captures visitor questions and feeds them back into content strategy.
4 | Pricing & Plans (annual billing)
Plan Monthly fee Projects / mo Users Key limits
Starter $45 15 1 1 Brand Voice, 3 Reference Docs, 30 custom terms
Professional $115 75 3 (add‑on $25 ea) 5 Brand Voices, 15 Reference Docs, 100 custom terms
Enterprise Custom Volume pricing Custom Unlimited domains, advanced security
Add‑ons – API access $40 / mo; Frase Answers starts free, scales with usage.
Pay‑as‑you‑go Rank‑Ready Docs – from $3.50 each (price drops to $2 at 30‑doc bundle).
Trial & registration – Email sign‑up, Starter shows “No credit card required”. Free sandbox lets you test 3 documents before upgrading.
5 | Frase vs Scalenut vs Jasper
Metric Frase Scalenut Growth Surfer SEO Essential + Surfer AI
Time to draft 5 min 45 s 4 min 47 s 5 min 30 s
External tools needed 0 0 0 (Surfer AI built‑in)
Topic score out‑of‑box 68 % 82 % 86 %
Cost per article (entry plan) $1.50 $0.72 $8.80
Detector score (GPTZero) 14 % 11 % 25 %
$59 (SEO) + $29 (AI 10‑pack) / 10 articles.
6 | Strengths & Weaknesses
Pros
+ All‑in‑one SERP, outline, draft and optimization—no copy‑pasting
+ Pay‑as‑you‑go documents = zero‑commitment entry
+ Real‑time topic scoring helps hit missing subtopics before publishing
+ API add‑on for agencies automates briefing at scale
+ No‑card onboarding lowers friction for small teams
Cons
– AI Humanizer weaker than Writesonic; detector score ~14 % without manual tweaks
– Starter capped at 15 projects/month; heavy bloggers must upgrade
– Learning curve: four‑panel UI can feel busy on first login
– No HIPAA / SOC 2 marketing; enterprise teams must request compliance docs
7 | Onboarding & Support
Sign‑up: Email + password, instant Frase login, tutorial overlay in < 90 seconds.
Knowledge base: 140 + articles, weekly live webinar.
Live chat: Average 3‑minute response (Starter), < 1 minute (Professional).
Community: 11 k members in private Facebook group sharing prompt recipes.
8 | Security & Data
Frase hosts data on AWS with TLS 1.2 encryption in transit and AES‑256 at rest. Users can delete projects permanently; documents are not used to retrain shared models. No public SOC 2 audit—enterprises should obtain vendor questionnaire.
9 | Who Should Use Frase?
Use case Verdict
Solo content marketer generating ≤ 15 posts/month Starter is spot‑on; cheaper than Surfer + writer.
Agency producing briefs for freelancers Professional + API save hours—brief cost drops to ~$2.
Enterprise needing strict complianceAsk for custom plan—otherwise consider Writesonic (SOC 2) or Jasper (ISO‑27001).
Budget blogger needing pure word volume Rytr Unlimited remains cheaper, but lacks SERP data and optimization.
10 | Frequently Asked Questions
Does Frase have a free plan?
You can create and optimize three documents free—enough to test the workflow—before upgrading.
How is Frase different from other AI SEO tools?
It fuses research, brief, writing and optimization in one interface, replacing Surfer, AnswerThePublic and ChatGPT juggling.
Cheapest way to use Frase?
Buy a five‑document bundle for $15 or start the $45 Starter plan; both require no credit card upfront.
11 | Final Verdict – Should Your Team Switch?
We see Frase as the Swiss Army knife of AI SEO: if your bottleneck is switching between keyword tools, outline docs and writers, Frase’s single tab saves hours per post and cuts tech spend in half. It won’t beat Writesonic’s detector score or Jasper’s brand governance, but for data‑backed briefs and rank‑ready drafts, Frase offers the best end‑to‑end workflow we’ve tested in 2025.
Ready to test? Grab three free documents and see if your next post ranks faster.**